Yes, that was the event we were planning. A free version of our Yu-gi-oh! lifepoints calculator for iPhone, iDuelpro.
And yes, we admit. The competition in the Yu-gi-oh! section of the iTunes Store went up the last couple of weeks. We started fishing with 12 people in a puddle with only a few fish in it and this raises competition of course. Many MTG application developers are switching to yu-gi-oh! as well to gain some extra bucks.
Therefore we have to raise focus on iDuelpro Mobile. Our iDuelpro Mobile 3.2 was approved this week and now a free version of iDuelpro will appear as iDuelpro Lite. In this way we can destroy competition by providing our free version in the free apps segment and there are also in-App ads so people can decide to upgrade to the normal iDuelpro if they want more features. iDuelpro Lite has more features than the only free Yu-Gi-Oh! LPC currently available and will not cannibalize the iDuelpro Marketshare because it’s in a different pricing segment. But if people decide not to pay for an App they might as well decide to not pay for an App provided by us. In this way we can provide people with a decent yugioh LPC without the need of a credit card or without having to pay anything.
The full iDuelpro will also get a whole bunch of extra features in a while with version 3.3 and version 4.0 in October.
So this is another step in getting a unified version yu-gi-oh! LPC on every operating system and device.
We expect iDuelpro Lite to hit the App Store within a few hours, so keep an eye out. We will also tweet and post another blogpostwhen it is online.