Today we proudly announce our first web service, hur.lu (Hurl u). hur.lu is an URL Shortener that puts the focus on ease of use, simplicity and to some degree design. For people who don’t know what URL Shorteners are, it are small webservices that allow you to create a short URL for all your long URL’s and links to post them to eg. twitter where only 140 characters are allowed. But the short URL service can also be used as a small analytics service to check the amount of hits your link gets.
The hur.lu service was started last week on the 12th of March and in those 7 days we transformed a short URL we acquired into an almost fully functioning URL Shortener. The current set of features includes the basic URL shortener, an info bar with a most popular link and a last added links section, and a small but functional PHP API which allows most web apps and client apps to easily integrate the URL Shortening service. Within the next few says the amount of code examples for the API will be expanded and the support will be increased with eventually a “developers”-page, a bookmarklet to easily hurl links from within your browser, an info page and a simple section to retrieve data and statistics about a certain short-url like eg. amount of hits, visitor return rate, rank, date added, description and channel (web/API/app).
The service isn’t quite stable yet and hence has a beta tag, but it provides shorter URL’s than most services which on average means two extra characters you can use to tweet and it’s faster than most other services. You can find hur.lu at http://hur.lu/ of course.
Phoenxsoftware is changing, it is becoming more mature and healthy as a company. Financially everything is going fine, to improve the amount of available funds for research we invested our funds in Apple share. We also expect new payments and we just rounded a deal with yahoo and CNET to implement a toolbar in the new version of 36-image converter. (4.4.7) So we are in a financially good position.
I can also say that we are in a good position involving research and innovation as well. We will soon update our site as a sign of our independence and we are tweaking an already popular ROC client for version 1.1. But the biggest innovation will be project GraveRobber involving an old discontinued project that we dug up again, which we expect to arrive as a BETA somewhere next month. If GraveRobber succeeds it will be feared by great companies as well as many small shady programmers and be praised by thousands of Windows users. More info will be given at the BETA release, you can than also expect a full presentation site with details. This will be the biggest thing for our site ever and the one with the most developers working on it. The new site will by the way also contain a protected part for BETA-testing and info for developers, eg. OpenSource technologies.